Founder Financial Reality Check
One free hour, one to one, on the money side of your business that rarely makes it into the pitch deck. What you want your business to do for you, how much runway you really have, and the beliefs quietly making those decisions for you.
- Length
- 60 minutes
- Format
- Online, by video
- Book before
- 1 December
- Investment
- Free, normally 97 EUR
What it is
Most founders know their revenue to the cent and their own position only roughly.
The Founder Financial Reality Check is a structured hour to look at both together: what you are building this for, where you stand, where money gets sticky, and the one decision in front of you.
You leave with a one page snapshot: what you want the business to give you, your runway in months, the share of your wealth in the business, your line in the sand and your next step. It is not investment, tax or legal advice, or an accountancy review. At the end, Catrine will show you what continuing could look like. There is no obligation.
Who it is for
Women founders, from pre revenue to funded, who want an honest look at their money without a lecture. It is most useful if you have put your own money in, signed a personal guarantee, or are weighing a raise, a salary or an exit. If we met at Startup Olé, this is the follow up we talked about.
How it works
- 1
Choose a time
Pick a slot that suits you. There is nothing to pay.
- 2
Receive your founder handout
A short handout arrives before the session. Bring four rough guesses: what you spend each month, what the business pays you, your savings, and the share of your wealth in the business. Estimates are enough.
- 3
Have the conversation
One hour by video with Catrine. You finish with your snapshot and a clear next step.

Who you will speak with
Catrine Rhenberg has spent 15+ years in payments and fintech, including PayPal, Trustly and iZettle, and is a trained coach. She co-founded The Wealth Within Her to work on the part of money that spreadsheets miss.
Book your session
Booking takes you to Calendly, where you enter your name and email and choose a time. Those details are used only to arrange and deliver your session.
Privacy notice
Who is responsible for your data
The Wealth Within Her Ltd is the data controller. Registered in England and Wales, company number 16851353. Registered office: 36 Cannonbury Avenue, Pinner, United Kingdom, HA5 1TS. Email: contact@thewealthwithinher.com.
What we collect
Your name, email address and any answers you give in the booking form.
Why, and on what legal basis
To arrange and deliver your session and to send you the founder handout. Our lawful ground is taking steps at your request to enter into a contract with you and performing it. We will only send you marketing emails if you opt in on the booking form, and you can unsubscribe at any time.
Who else processes it
Calendly (scheduling) and our video call provider, each acting on our instructions. Some of these providers are based outside the UK, for example in the United States.
How long we keep it
Only as long as reasonably necessary to deliver your session and meet any legal, tax or accounting requirements.
Your rights
Under UK data protection law you can ask to access, correct or erase your data, restrict or object to its processing, or receive a copy of it, by emailing the address above. You can complain to the Information Commissioner's Office at ico.org.uk. If you live in the EU, you can also complain to your local data protection authority, such as the AEPD in Spain.
Read our full privacy policy.
